YalePharma Repackaging,
is the leading pharmaceutical
repackaging business
in the industry.
Our repackaging
expertise and commitment
to success have
benefited many of
the major retail
pharmacy chains,
thousand of retail
independents, and
institutional/acute-care
pharmacies.
YalePharma Repackaging
our prescriptions
from bulk quantities
medication to convenient
sizes. As a result,
our customers benefit
from:
* Increased profitability
as a result of leveraging
bulk purchases
* Increased inventory
turns
* Reduced investment
in inventory
* Reduced lead times
Our Philosophy:
Extensive experience,
resources, and a
keen focus are what
set YalePharma Repackaging
apart as the market
leader in pharmaceutical
repackaging. At
YalePharma Repackaging,
we believe ther
are three components
to a successful
repackaging program:
* Uncompromising
drive to quality
* Consistent availability
and delivery of
repackaged product
* High-performing
line of repackaged
branded pharmaceuticals
Our Commitment:
YalePharma Repackaging
is committed to
working closely
with our customers
and vendors and
with the YalePharma
companies to create
innovative solutions
designed to help
address the growing
number of challenges
facing our industry
today.
II.
YalePharma
Coatings
YalePharma
Color Coatings
Color is a critical
branding element
used in solid dose,
pharmaceutical product
design. It serves
to distinguish a
product while influencing
the physical and
emotional perceptions
with physicians,
pharmacists and
patients. Emotional
preferences affect
brand preferences,
resulting in greater
market share gain.
For example, color
can be used to visually
distinguish different
dosage strengths
of a drug, in addition
to providing an
easy method for
recognizing a specific
medication. Chronically
ill patients and
older individuals
may be taking six
or more different
tablets daily. In
these situations,
easy distinctions
between drugs can
be critical.
Color is important
in:
• differentiating
pharmaceutical product
dosages
• reducing medication
administration errors
• enhancing patient
compliance
• strengthening
brand identity
• establishing trademarks
A number of different
studies link color
with perceived therapeutic
efficacy, site of
action and drug
strength. Color
impacts perceptions
of efficacy and
relates to the potency
of the dose. For
example: darker
to lighter colors
= stronger to weaker
dosages.
Gloss Coatings
High-gloss film
coated tablets provide
an elegant and appealing
image for consumers.
A glossy surface
is typically associated
with:
• quality
• smoothness
• slip
• easy swallowability
• easy ingestion
These perceptions
play an important
role in strengthening
patient compliance
due to easier swallowability.
Recently developed,
high-gloss systems
enable multiple
branding and Tablet
characteristics
to be used in the
manufacturing process
of the end-product.
Unique shapes and
colors, embossed/debossed
logos, and glossy
coating, can all
be combined and
used on a single
product.
Pearlescent Coatings
Pearlescent film
coatings are a novel
way to expand the
color palette and
are new to the pharmaceutical
industry. Colorcon
is advancing these
pearlescent color
coatings within
specific countries
where the coatings
are compliant with
pharmaceutical regulations.
Providing a very
distinctive tablet
finish, pearlescent
coatings provide
pharmaceutical companies
with expanded branding
options. This new
film coating technology
can further extend
trademark potential,
add to perceived
value, increase
top-of-mind-awareness
and memorability,
and enhance tablet
branding above and
beyond the possibilities
previously available.
High Definition
Printing
Using state-of-the-art
commercial printing
systems, very detailed
images can be transferred
to the surface of
a tablet to provide
consumer recognition
of the pharmaceutical
product.
High definition
printing can:
• create a strong
visual link to the
therapeutic category
that a drug is targeting
• identify the dosage
strength
• add additional
identifying visual
elements
As a complement
to film coating
systems it can:
• support the identity
and promote the
recognition of a
drug
• reduce medication
errors
• aid in compliance
For example, a
drug can be imprinted
with a detailed
image of a heart
to remind the patient
that the tablet
is prescribed for
high blood pressure.
Brand Authentication
The exclusive New
Dimension Tablet
Brand Authentication
System from Colorcon
provides unique
identification elements
to help safeguard
against counterfeiting,
reduce medication
errors −
and enhance the
brand's image.
New Dimension
• visual identification
− unique colors,
shapes, sizes and
logos
• electronic identification
− bar coding*
• sensory identification
−− flavors and aromas
with a unique profile
• "covert"
chemical identification
− edible markers
in the film coating
Covert chemical
markers can:
• protect pharmaceuticals
from counterfeiting
• create an internal,
chemical "bar
code"
• provide detection
via a special, recognition
molecule
Tablets with bar-code
imprints can also
help:
• reduce medication
errors
• ensure brand authenticity
• ensure medication
quality
Flavors and Aroma
Sweetened film
coating systems,
new to the pharmaceutical
market are available,
that appeal to patients
of all ages, with
special consideration
for pediatric applications.
Flavor selection
assistance is available
to help pharmaceutical
brand managers maintain
brand preference.
Specific aromas
that aid in product
identification and
preference may also
be used in combination
with tablet color,
shape, size and
other imaging options.
Tablet
Shape
Product identity
and tablet branding
is significantly
enhanced through
the strategic design
and development
of unique tablet
shapes.
Important factors
to consider when
designing a tablet
shape are:
• large is perceived
as difficult to
swallow
• small can become
difficult to handle
• flat is the most
difficult to pick
up
• curved edges enhance
swallowability
Tablet shape is
an important consideration
for:
• trademarking the
tablet color/shape
combination
• immediate release
tablet coating protection
• modified release
coatings for life-cycle
extensions
Unique Colors and
Shapes
Globally unique
shape and color
combinations provide
excellent trademark
opportunities. Indeed,
they are the simplest
form of establishing
a tablet trademark.
Tablet shape and
color combination
trademarks have
been filed and allowed
by defining the
geometrical construction
of the tablet shape
along with the tablet
color film coating.
Color, shape, gloss,
pearlescense, taste,
aroma and high definition
printing can all
be used to effectively
establish and enhance
branding. Tablet
differentiation
creates unique opportunities
for trademarking
and protection against
the threats posed
by: "Me too"
products, counterfeiting
and loss of market
share.
